TACENZA.

Logo

The wordmark is TACENZA. set in Bodoni Moda Bold, all capitals, with the full stop in the accent colour – the same treatment as CARTIQO. The full stop is part of the name: never leave it out, and never colour it anything but the accent. In running text, write the name as TACENZA – in capitals, without the full stop and in the regular text face: “TACENZA Chat”, “TACENZA is free”. The full stop belongs to the logo and to the endorsement line “TACENZA. is a CARTIQO. product.”

Wordmark

The primary logo, on light grounds.

SVG

Wordmark, reversed

For dark grounds. The full stop lightens to the dark-theme accent.

SVG

Lockup with endorsement

Use on the landing page, in the footer and anywhere TACENZA introduces itself.

SVGSVG, reversed

App mark

“T.” for app icons, favicons and avatars, where the full name won't fit. Dark is the default.

SVGSVG, lightPNG 512

One colour

For print, engraving and anywhere only one colour is possible. The full stop takes the same colour as the name.

SVG, blackSVG, white

On the accent

On the accent colour, use the white version – never the accent full stop on itself.

Clear space

Keep clear space around the logo equal to the width of its T on every side (marked x). No text, edges or other logos inside it.

Minimum size

Wordmark on screen	96 px wide
Wordmark in print	20 mm wide
App mark on screen	16 px
Lockup (endorsement readable)	180 px wide

Below these sizes, use the app mark instead of the wordmark.

Don't

Stretch, squash or rotate it.

Recolour the name or the full stop.

TACENZA

Drop the full stop from the logo.

TACENZA.

Set it in another typeface.

Add shadows, outlines or effects.

Place it on busy images or gradients.

Colour

A quiet, violet-tinted palette. Neutrals lean towards the accent so nothing looks default, and the accent is used sparingly – for the full stop, primary actions and links. The app has a light and a dark theme; both are designed, not inverted. Click a value to copy it.

Light theme

Dark theme

Contrast

Every text colour meets WCAG 2.1 AA (4.5:1) on the grounds it's used on; the app tests this on every build.

Typography

Two families: a high-contrast Didone for identity, and a typeface designed for legibility for everything people read and tap. Both are open source and self-hosted – TACENZA never loads fonts from a third party.

Components

The interface is calm and flat: one accent, rounded but not pill-shaped, borders instead of shadows. These are the app's own styles and change with the theme.

Icons

Line icons on a 24 px grid, 2 px stroke, round caps and joins, drawn in the current text colour. No filled icons, no emoji as icons, and every icon-only button has a text label for screen readers.

Voice

TACENZA talks like a calm, knowledgeable friend: plain, short and honest about limits. It never promises more privacy than it can deliver.

• Plain words. Say what happens, from the user's side: “Only you and the people you write to can read it”, not “E2EE with ECDH P-256”.
• Honest about limits. If something can't be done – a web page can't block screenshots – say so.
• Sentence case everywhere, including buttons and headings. Only the name TACENZA and the wordmark are in capitals.
• No exclamation marks in errors. Explain what went wrong and what to do next.
• English and Danish at launch, written for each language – never machine-translated.

Screenshots and imagery

• Show the product in use with example people – Anna, Ben, Chloe – and example content. Never real names, faces, messages, addresses or documents, not even blurred.
• Use real app screens at their true size; don't mock features that don't exist.
• Photography, when used, is quiet and unposed: interiors, hands, daylight. No stock images of padlocks, hackers or binary code.

Downloads

Logos are outlined, so they look the same without the fonts installed. Fonts: Bodoni Moda and Atkinson Hyperlegible, both under the SIL Open Font License.